Water Event wants water to take its place among wine, tea and other beverages that come in bag-in-box packaging.
The Carrollton, TX, company distributes AquaViBox water in 10-, 15- and 20-liter single-use packages that comprise a corrugated outer box with an ethylene vinyl alcohol (EVOH) bag. The water tap, branded Vitop, is supplied and converted along with the rest of the bag components by Smurfit Kappa.
Dave Clark, president of Water Event, says Smurfit Kappa was a natural partner for a strategic alliance because it has made beverage bag-in-box packages for more than 10 years for distribution outside the United States. Clark says water has been sold in bulk bag-in-box for years in Europe, China, Australia and South Africa.
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