PlasticsEdge™ Lead Generation Program: Call 978-342-9000 for details or email [email protected]


Plastics-Industry-Business-Today-Nudge-Theory-Answer-Plastics-Problem Nudge Theory works by introducing something new to re-focus people’s minds. Think of calorie counting on menus, or putting healthier snacks at eye-level
A year ago single-use plastics were little more than a fringe issue for politicians and businesses – and not much of a concern for the rest of us. The lag between rhetoric and action is not unusual. Behaviour change on this scale is hard. Single-use plastics are embedded in our daily lives.
Nudge Theory – and the growing field of behavioural economics – could well provide the answer. The theory is built on the premise that we frequently make unconscious decisions that are not in our best interests – or indeed the interests of wider society and the environment.
You can introduce something new to re-focus people’s minds. The flies etched on the urinals at Schiphol Airport is a popular example – giving target-loving men something to aim at and reducing spillage by 80%.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Prodways Begins Work on Autonomous Dental 3D Printing

France — Since it was acquired by Groupe Gorgé in 2013, Prodways has...

KraussMaffei breaks ground on new Chinese plant

HAIYAN, China — German machinery manufacturer KraussMaffei Group has...

Book Review: “Peak Plastic” by Jack Buffington

By Peter Murphy — March 23rd, 2019 — “Plastics… There’s a great...

Anti-straw legislation causes increased thievery

New York Post — Mugs, cups, silverware, hot sauce — you name it: If...

Hadley bringing lightweight thermoform barriers to heavy trucks

ATLANTA, Ga. – Hadley is joining forces with its Corvac Composites...

Stupid Plastic Things

Laura Stec — Yeech! I was just cleaning up around the house and it...

Seafood packagers appealing to the senses in 2019

Seafoodsource.com — “A picture is worth a thousand words.” It’s an...

TransXL announces the completion of a management buyout

Swindon, UK — TransXL has announce the completion of a management...

Celanese (CE) to Hike Prices of Ateva EVA Polymers in Asia

Nasdaq.com — Celanese Corporation CE is set to hike selling prices...