Covestro has become a new premium partner of the Deutsche Eishockey Liga (the German Ice Hockey League, or DEL). The company and the sports league have agreed to enter into an initial four-year partnership, starting with the coming 2016-2017 season. The Covestro logo will be displayed under the ice in all DEL arenas and on the referees’ helmets. Other elements of the partnership are branding on backdrops for TV broadcasts and for sports news coverage, as well as branding on the official puck beginning with the 2017-2018 season.
“The DEL’s commitment and our high-performance materials are the perfect combination to ensure fans will enjoy games that are thrilling, but also safe,” says Patrick Thomas, CEO of Covestro. “This is what we want to make visible and build upon together in the future,” Lutz says. “We are looking forward to a long-term partnership with the German Ice Hockey League.”