For many years, South Korean injection molding machine manufacturer Dongshin Hydraulics disappeared from the global market. This was a conscious effort on behalf of the machine builder as it came to the conclusion that it with its existing product portfolio of hydraulic and electric machines, it could neither compete with up-and-coming Chinese OEMs, nor established Japanese and European players that dominated the high end of the market. The company realized that its machines were priced higher yet its technology had become stagnant.
Seven years ago, under new CEO B.G. (Phillip) Kim, Dongshin departed on a journey to bridge the gap and compete in the high end of the market. Cue the development of the GB (Great Birth) Series of full electric injection molding machines from the ground up. The series debuted in 2014 under a new Dongshin logo: DS, or Different Specialty.
The GB Series was fully tested in the Korean market, where Dongshin delivered 60 machines, before international marketing efforts got underway at Chinaplas 2016 in Shanghai and K 2016 in Düsseldorf. “The feedback from molders was that our machines were competitive despite their pricing,” Kim recalls. “They were now comparing our CE Mark machines to European and Japanese machines and no longer associating them with Chinese machines.”
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