Sidel has collaborated in the new “spiral” PET bottle project from The Coca-Cola Company (TCCC), with the company’s 40-year expertise in PET packaging instrumental in the successful rejuvenation of the Fanta brand and the challenges involved in getting it right.
First appearing on shelves in the1940s, Fanta is TCCC’s biggest brand after Coke. Like any great product, Fanta has evolved over the years, with a number of bottle re-designs under its belt. However, the popularity of the Fanta Splash bottle shape had led to it becoming something of a generic bottle for sparkling beverages on the supermarket shelves of key markets. Consequently, this diluted the Fanta ownership of the bottle shape in what is the second-largest brand outside the US and therefore a very important product in the TCCC range. That is why Coca-Cola started to design and develop a new proprietary Fanta packaging shape, applicable to both PET and glass bottles, in order to provide a protectable new global standard for the brand.