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Packaging World:

The last time we spoke, you said one of the primary drivers for Dell’s development of more sustainable packaging was a demand from your customers—including large corporate and enterprise customers as well as consumers—to see more environmentally friendly packaging. Is this still the case?

Oliver Campbell:

Oh absolutely. When you look at the cultural trends out there, sustainability and care for the planet is growing ever stronger. When it comes to our sustainability efforts—whether it’s in packaging or closed-looped recycling, where we recycle plastics, or the use of waste carbon fiber in some of our notebooks—our customers continue to be very excited and are asking for more. In fact, many of them are asking to benchmark off of what we do. It’s a really good feeling.

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