HP (Palo Alto, CA) has a storied past, but it may have an even more glorious future if it is able to deliver on its vision of industrial-scale 3D printing that can rival injection molding. Its opening salvo in achieving this long-term ambition came just about one year ago, when it unveiled the HP Jet Fusion 3D Printing Solution, which prints quality parts up to 10 times faster and at half the cost of current 3D printers, according to HP. The newest milestone came last week, when it launched its 3D Open Materials and Application Lab at its sprawling facility in Corvallis, OR. HP invited several journalists, myself included, and analysts to tour the lab and to lay out its strategy for embedding 3D printing within the $12 trillion manufacturing sector.

The Corvallis facility, a stone’s throw from Oregon State University’s Reser Stadium, was the birthplace of thermal inkjet technology some 30 years ago, and remains a hotbed of innovation, where material scientists and engineers design, test and build printheads, silicon wafers and thermal inkjet printer heads. Right now, all eyes are on the capabilities of its additive manufacturing system and the development of compatible materials.

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