Nothing goes better with a movie at the theater than a bucket of popcorn. In fact, most moviegoers can’t have one without the other. Now, customers of Cinemark, the Chilean branch of the American Cines brand of movie theaters, are being rewarded for their loyalty with a refillable bucket and peelable in-mold labels (IML) that offer a discount.
The company’s brand new IML packaging, produced by Fosko, sets itself apart from the pack with its sustainability and reusability thanks to Verstraete IML’s “Peelable IML” label. Verstraete is headquartered in Maldegem, Belgium.
“Our customers believe popcorn is a major part of their cinema experience. It is an essential element of a cinema visit, and it helps them enjoy the film,” commented Loreto Boitano, Concessions Manager at Cinemark. “A lot of our customers are frequent cinema visitors, and their loyalty deserves to be rewarded. That’s where our idea of reusable popcorn packaging came from—on their next visit, customers can simply refill their IML bucket.”