If branding is all about telling a story, generic post-consumer recycled content may be lacking in that department. Sourced from recycled material suppliers selling resins aggregated from one or many municipal recycling facilities, generic recycled materials (that is “rPET” or “rHDPE”) contain plastic from many different types of products and packaging, come from any number of places and have no traceability back to the original product or where the material was generated or collected.
Identifying the key values that drive significance with customers and consumers is a huge factor in crafting a narrative. Many companies branding for sustainability have publicly stated goals and have made commitments to increase the amount of post-consumer recycled (PCR) resins in their product packaging. This is because one of the most important factors consumers cite in their selection of eco-friendly products is the use of recycled content.
Italian PVC Film Manufacturer Forms Alfatherm North America Inc.
Alfatherm SpA (Venegono, Italy), one of Europe’s major producers of rigid, semi-rigid and plasticized furniture PVC foils, announced the formation
LyondellBasell Begins Production at New PP Compounding Plant in Dalian, China
LyondellBasell, one of the largest plastics, chemicals and refining companies in the world, today announced the successful startup of a new 20
Progressive Components Introduces ModuLifter Undercut Release System
Progressive Components (Wauconda, IL) has introduced the ModuLifter Undercut Release System that simplifies the release of undercuts for
Plastics Machinery Shipments up in Q2 2017: Report
North American shipments of plastics machinery registered a year-over-year (y/y) gain in Q2 of 2017, reversing a trend of three consecutive
Automotive Accessories Maker Wins Patent and Trademark Infringement Suit Against Chinese Companies
On Nov. 7, 2016, I wrote an article about how trade shows are excellent places to find your knocked-off products. The company I wrote about
ISRI Seeks Input for REMADE Institute Efforts
The Institute of Scrap Recycling Industries (ISRI), Washington, has announced it is seeking input from industry professionals on current technical and